Lavender: The Blue Gold of Provence in Peril


Lavender:  The Blue Gold of Provence in Peril

L’Occitane en Provence founder and creative director Olivier Baussan considers lavender, one of the first flowers distilled by Occitane,  the soul of the region.  He started thevery successful company  l’Occitane  at the age 23, in 1976.

With over 20,000 hectares of lavender in Provence, summer is lavender harvest and  l’Occitane purchases almost half of the lavender essential oil produced by the region’s crops each year.

L’Occitane Foundation devotes almost 18% of its annual budget to preservation initiatives in Provence, such as studies on the rehabilitation of olive groves, or ethnobotany research to help make fine lavender more sustainable. 

However there is a  threat that hangs over the lavender of Provence and the “Blue Gold” is in peril .  Thanks to a five-year contract signed with L’Occitane, crops are saved!

Olivier Baussan is president of the endowment fund put in place by industry actors to finance research on the problems; research now led by the French fragrant plants research organization the CRIEPPAM in Volx in Haute Provence. Its director Eric Chaisse explains in the video how a leafhopper, by feeding itself, introduces phytoplasma in to the lavender branches.

There is hope and research in underway to save Lavender from  becoming extinct.

Support the lavender endowment fund:

www.sauvegarde-lavandes-provence.org

Other Links:
 
Advertisements

One thought on “Lavender: The Blue Gold of Provence in Peril

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s