Ricard® Pastis, France’s most popular and beloved spirit and apéro since 1932. Ricard is a pastis, an anise and licorice-flavored aperitif with other aromatic herbs from Provence, created by Marseille native Paul Ricard in 1932, who marketed it as the “true pastis from Marseille”. Paul Ricard’s justification for the name was “I am willing to put my name on it, because I am sure of the quality of this pastis and proud of its unique taste“.
*** Pernod and Pastis are both anise-flavored alcoholic beverages from France that replaced the green potent liquor popular in the 19th century known as absinthe when it was banned in 1915 portrayed as a dangerously addictive psychoactive drug and hallucinogen. Absinthe is also an anise-flavored spirit derived from several plants, including the flowers and leaves of “grand wormwood”, together with green anise, sweet fennel, and other medicinal and culinary herbs.
Ricard® Pastis has left its mark on the everyday life of consumers through service objects that have become central to the ritual of consumption. Pitchers, glasses, jugs have stood by generations of consumers during apéritif time, both in bars and cafés by enjoying a refreshing Ricard® Pastis in the authentic balloon glass, the true star of the sun-drenched cafés of Marseille, south of France and the Pétanque Courts.
Did you know that Paul Ricard had a degree in fine arts and designed his drink’s first poster and label? The Ricard label featured an acanthus leaf, an ornamental leaf from the south of France, which has featured on every bottle and is now recognized as a distinctive mark of the Pastis brand. The Ricard brand’s blue and yellow design was inspired by the sky and the sun of his native Marseille. In more recent years a bright yellow sun logo was introduced to the bottle’s neck.
“It shall be called Ricard, the real pastis from Marseille!”
© Copyright 2021 French A L.A Carte Blog
French Culture & Lifestyle in the USA
French A L.A Carte Blog earns a small affiliate fee when you purchase anything and anywhere on Amazon or other affiliates
Thank you! Merci!