Tag Archives: French Advertising

France is in the air!


Air France new campaign launched early this month in April, “France is in the air”, brings back the fun and excitement in airline travel advertising with a fresh social media outreach created  by French agency BETC with a series of  elegant posters featuring the amazing photography of Sofia & Mauro.

AIR FRANCE France is in the Air

 “France is in the air” in the making video

AF France is in the air

AirFrance-Franceisintheair  cuisine

French A LA Carte lips circle

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French Culture & Lifestyle in the USA 

 

French-American Love Affair


French -American love affair or L’art de vivre! n’est-ce-pas?

You can’t bottle it and you can’t buy it! I loved this commercial which to me just reinforces that the French really know how to live and have mastered the art of living or l’art de vivre! As a French-American woman, I embrace both cultures and enjoy the best of both worlds both the positives and the negatives. One of my favorite adage  in this context is “Work with no play makes for a dull day!” However, it goes a little deeper especially in today’s world and in America especially where so many people are struggling to make ends meet,  fighting to keep their medical and social security coverage, the message in this Cadillac commercial is ludicrous and really falls like a stray hair on the soup!

After all these years, Americans are still enamored with the French way of life and entangled in a love-hate relationship.  Personally,  it’s about “quality” of life and not about accumulating wealth, power, and prestige. Most regular folks would prefer the luxury of a month-long well deserved vacation than having to fork out car payments, eat macaroni and cheese and hot dogs for dinner, and live on plastic and credit scores!  Yes, work hard but also make it a priority to find time to spend with family and friends and enjoy life, good food, and wine!  It’s about connecting with the heart of what really matters and not appearances and it all starts in the home.

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2012 Mercedes SLK…Unveiled in French!


L’ Envol!


L’envol, Air France’s new International Advertising Campaign

Created by choreographer Angelin Preljocaj, Air France’s new international advertising campaign (2014)  was filmed on a mirror reflecting only sky and dancers. Benjamin Millepied and his dancing partner Virginie Caussin deliver a poetic metaphor of flight to express Air France’s brand promise: «Making the sky the best place on Earth.»

 

Le chorégraphe Angelin Preljocaj signe le film de la nouvelle campagne de publicité internationale d’Air France (2014), « L’envol ». Tourné sur un miroir qui ne reflète que le ciel et les danseurs, Benjamin Millepied et sa partenaire Virginie Caussin livrent une métaphore poétique de l’envol, exprimant de cette façon la signature d’Air France : «faire du ciel le plus bel endroit de la terre ».

Think Different in French!


http://www.youtube.com/watch?v=k0xraxgESmE&feature=related

No Stress & Ultra Personnalisable


La nouvelle pub Citroën DS3 … NO STRESS et  ULTRA PERSONNALISABLE!

New commercial for Citroën DS3 :  NO STRESS & ULTRA PERSONALIZED! 


Music by Peaches

2011