France is in the air!


Air France new campaign launched early this month in April, “France is in the air", brings back the fun and excitement in airline travel advertising with a fresh social media outreach created  by French agency BETC with a series of  elegant posters featuring the amazing photography of Sofia & Mauro.  "France is in the air" in the making video!  Pinterest Twitter Facebook … Continue reading France is in the air!

French-American Love Affair


French -American love affair or L'art de vivre! n'est-ce-pas? You can't bottle it and you can't buy it! I loved this commercial which to me just reinforces that the French really know how to live and have mastered the art of living or l'art de vivre! As a French-American woman, I embrace both cultures and enjoy … Continue reading French-American Love Affair

L’ Envol!


L'envol, Air France's new International Advertising Campaign Created by choreographer Angelin Preljocaj, Air France's new international advertising campaign (2014)  was filmed on a mirror reflecting only sky and dancers. Benjamin Millepied and his dancing partner Virginie Caussin deliver a poetic metaphor of flight to express Air France's brand promise: «Making the sky the best place on … Continue reading L’ Envol!