Air France new campaign launched early this month in April, “France is in the air”, brings back the fun and excitement in airline travel advertising with a fresh social media outreach created  by French agency BETC with a series of  elegant posters featuring the amazing … Continue reading France is in the air!

L’envol, Air France’s new International Advertising Campaign Created by choreographer Angelin Preljocaj, Air France’s new international advertising campaign (2014)  was filmed on a mirror reflecting only sky and dancers. Benjamin Millepied and his dancing partner Virginie Caussin deliver a poetic metaphor … Continue reading L’ Envol!