Air France new campaign launched early this month in April, “France is in the air", brings back the fun and excitement in airline travel advertising with a fresh social media outreach created by French agency BETC with a series of elegant posters featuring the amazing photography of Sofia & Mauro. "France is in the air" in the making video! Pinterest Twitter Facebook … Continue reading France is in the air!
L'envol, Air France's new International Advertising Campaign Created by choreographer Angelin Preljocaj, Air France's new international advertising campaign (2014) was filmed on a mirror reflecting only sky and dancers. Benjamin Millepied and his dancing partner Virginie Caussin deliver a poetic metaphor of flight to express Air France's brand promise: «Making the sky the best place on … Continue reading L’ Envol!