Tag Archives: Air France

France is in the air!

Air France new campaign launched early this month in April, “France is in the air”, brings back the fun and excitement in airline travel advertising with a fresh social media outreach created  by French agency BETC with a series of  elegant posters featuring the amazing photography of Sofia & Mauro.

AIR FRANCE France is in the Air

 “France is in the air” in the making video

AF France is in the air

AirFrance-Franceisintheair  cuisine

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L’ Envol!

L’envol, Air France’s new International Advertising Campaign

Created by choreographer Angelin Preljocaj, Air France’s new international advertising campaign (2014)  was filmed on a mirror reflecting only sky and dancers. Benjamin Millepied and his dancing partner Virginie Caussin deliver a poetic metaphor of flight to express Air France’s brand promise: «Making the sky the best place on Earth.»


Le chorégraphe Angelin Preljocaj signe le film de la nouvelle campagne de publicité internationale d’Air France (2014), « L’envol ». Tourné sur un miroir qui ne reflète que le ciel et les danseurs, Benjamin Millepied et sa partenaire Virginie Caussin livrent une métaphore poétique de l’envol, exprimant de cette façon la signature d’Air France : «faire du ciel le plus bel endroit de la terre ».