France is in the air!

Air France new campaign launched early this month in April, “France is in the air", brings back the fun and excitement in airline travel advertising with a fresh social media outreach created  by French agency BETC with a series of  elegant posters featuring the amazing photography of Sofia & Mauro.  "France is in the air" in the making video!  Pinterest Twitter Facebook … Continue reading France is in the air!

L’ Envol!

L'envol, Air France's new International Advertising Campaign Created by choreographer Angelin Preljocaj, Air France's new international advertising campaign (2014)  was filmed on a mirror reflecting only sky and dancers. Benjamin Millepied and his dancing partner Virginie Caussin deliver a poetic metaphor of flight to express Air France's brand promise: «Making the sky the best place on … Continue reading L’ Envol!